Inside of yourself are ideas, images, thoughts, compassion, dreams, and theories. Now with each untouched individual process we must decide on how we deliver so many exuberant indulgences without creating the "yawn factor". The "yawn factor" finds it's place right there next to the "why bother turning the page" factor. And what's worse is the..."This article will look great absorbing the sweat from my ice water" factor. Extraordinary writing comes naturally and with experience. Some of the worlds most divine authors area also the most depressed, confused, and hot tempered individuals you will meet. Then there is the 5 word phrase...."writing comes from the heart". Whoever decided that this quote was going to make it as a headline needs to get back to serving deli cheese and hot wings. Now great technical writing comes with practice and experience. In my opinion "good writing" is not something to settle for" Try words like "exceptional, phenomenal, deliberate, fierce, and passionate." Writing is meant not only to inform, but to upset, emphasize, protect, and sell. I feel that writing is a lot like visual art, you can become familiar with the basics and how to, but inside of your being decides whether or not you have just what it takes to deliver a powerful blow of excellence.
